Email & SMS Lifecycle Marketing

Get more revenue from the customers you already have.

We build email & SMS lifecycle systems for ecommerce brands — flows, campaigns, segmentation, and ongoing management that turn one-time buyers into repeat revenue.

Abstract illustration of email and SMS flows driving ecommerce revenue and customer retention
The problem

Great acquisition. No system behind it.

Most ecommerce brands are excellent at getting attention and first-time buyers. But once a customer converts, the experience falls back to generic blasts — or silence.

Email and SMS get treated as a newsletter or a promotional channel instead of the retention engine they should be. That means acquisition leaks value every day.

  • No lifecycle flows matched to how customers actually buy
  • No segmentation by behavior, product, or channel
  • No feedback loop telling your marketing team what actually converts
What we do

Lifecycle marketing built around how you actually acquire customers.

We don't just turn on flows. We connect retention to the acquisition and brand experience you're already building.

Flow strategy & build

Welcome, abandon cart & browse, post-purchase, win-back, VIP — built as a connected system, not one-off emails.

Campaign strategy, copy & design

Promotional and content campaigns that match your brand voice and feed into your flows instead of working against them.

Segmentation by acquisition source

Segment by acquisition source, purchase behavior, and product interest so the message matches how the customer found you and what they bought.

List growth & deliverability

Forms, pop-ups, welcome incentives, and sender reputation work so your messages actually land in the inbox.

Ongoing management & reporting

Regular optimization, A/B testing, and straightforward reporting on revenue, retention, and list health.

Why us

Most agencies focus on one side. We connect both.

Most email agencies build flows in a vacuum. They set up campaigns, write copy, and move on — without understanding how customers actually find you or what makes them buy.

Most acquisition teams, on the other hand, focus on getting the next customer and never look at what happens after the click — the welcome flow, the post-purchase sequence, the win-back, the VIP treatment.

We sit in the middle: we understand both sides and build the lifecycle system that turns first-time buyers into repeat customers.

How it works

Three steps. No bait-and-switch.

01

Free audit

Send us your site and current flows. We'll record a short breakdown of what's working and what we'd fix — no obligation.

02

Strategy call

If it makes sense, we'll jump on a call to map out what your lifecycle system actually needs and what a build looks like.

03

Build & launch

We set up the flows, campaigns, segmentation, and integrations — then hand it over live and documented.

Who this is for

Built for early-stage DTC brands with consistent sales.

  • DTC or ecommerce brand
  • Already spending on acquisition and getting consistent sales
  • Meaningful revenue, but no dedicated lifecycle or retention person in-house
  • On Klaviyo or planning to move to it
  • Willing to start with a discovery call, not a self-serve checkout

Not a fit yet? If you're spending on acquisition but don't have a retention system, it's worth a conversation.

Book a call

Get a free flow audit. Then decide if you want to work together.

Send us your site and a few details. We'll record a short breakdown of what we'd improve — no pitch unless you want one.

What happens next?

  1. 1.We review your site and any current Klaviyo flows.
  2. 2.We send a recorded audit within 2 business days.
  3. 3.If it makes sense, we book a strategy call.

Book a discovery call

A few details so the call is worth your time.